Najma is a creative company specialising in creative direction, music curation, and scenography. Rooted in artistry, innovation, and culture.

Led by Hassan Ali, drawing on a decade of music curation, direction, and tastemaking in fashion, arts, design, hospitality, and lifestyle.

Najma operates as an ecstatic, research-based hybrid model. The convergence of a creative studio and production agency in one space. We collaborate and commission through our global network of established and emerging artists and artisans, creating core memories for clients and audiences from stories and sounds.

To put it simply: A to Z, concept to delivery, we work and share the stage with the people who are shaping culture.